Case studies

Real results for real businesses

Website redesign, local SEO, ecommerce optimisation, booking systems, and practical automation-documented with realistic metrics for SMBs and service-based businesses.

Real estate · Website redesign & local SEO

More qualified enquiries from the same marketing spend

Independent agency: full website rebuild and conversion focus

Regional residential sales & rentals (12-18 agents)

A long-established agency relied on an outdated site that looked tired next to newer competitors. Lead volume was flat and too many visitors left without enquiring.

The problem

The site was slow on mobile, hard to scan, and buried calls to action. Listings and suburb pages were weak for local SEO, and the enquiry path had friction-so conversion rate stayed low even where traffic was acceptable.

What we did

We delivered a full website redesign with a conversion-led layout: clearer property search, agent credibility blocks, and enquiry forms placed where intent is highest. We improved UX/UI across breakpoints, tightened page structure for local SEO (suburbs, services, FAQs), and addressed performance-image handling, caching, and lighter scripts-so pages load faster for both users and search.

What this means for your business

When the same audience finds a faster, clearer site, you often see enquiry lift without increasing ad budget-because conversion rate improvement and SEO optimisation work together.

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What changed (numbers are approximate)

+58%
More enquiries than the previous 3 months
~2s
Typical time until the page feels loaded (was ~4s)
+31%
More visitors who sent a contact form

“The project was very smooth and we are very happy with the results.”

- Owner
Fitness · Digital transformation & visibility

Better local visibility and fewer operational headaches

Neighbourhood gym: site, SEO, and smarter member workflows

Subscription-based gym (single location, ~400 members)

The gym had patchy digital presence: the website did not reflect class timetables or pricing clearly, and staff juggled attendance and renewals across spreadsheets and messages.

The problem

Local SEO was weak-competitors dominated “gym near me” and branded searches. The mobile experience was clunky. Day-to-day work (check-ins, follow-ups, class updates) consumed staff time and hurt consistency.

What we did

We rebuilt the website with a mobile-first layout, clear pricing and timetable content, and structured pages for local SEO and Google Business Profile alignment. We streamlined core workflows: attendance logging, basic member comms, and hand-offs between front desk and trainers-reducing duplicate data entry and making weekly reporting straightforward.

What this means for your business

For service-based businesses, digital transformation is not only a new website-it is aligning your online story with how you actually run the floor.

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What changed (numbers are approximate)

+42%
More website visits from Google over 6 months
+12%
More members still active after 3 months
-6 hrs
Less office admin each week

“Search actually finds us now, and we dominate SEO for "gym near me" searches.”

- Owner
Ecommerce · UX & conversion optimisation

Higher conversion and larger baskets on mobile

Phone accessories store: product UX and checkout clarity

Shopify merchant (specialty cases & screen protection)

Traffic was steady, but product pages did not answer objections quickly enough. Many users bounced before add-to-cart, and checkout felt longer than it needed to on phones.

The problem

Weak product page design: long blocks of text, inconsistent imagery, and unclear compatibility. The experience felt generic, which hurt trust and conversion rate. Mobile bounce rate on top SKUs was notably high.

What we did

We redesigned product templates for scannability-compatibility first, trust cues second, then detail. We improved UX/UI for gallery, variants, and sticky add-to-cart, simplified cross-sell placement, and tightened the checkout flow (fewer distractions, clearer shipping steps). We also addressed performance on image-heavy pages as part of ecommerce optimisation.

What this means for your business

For SMB ecommerce, conversion rate improvement usually comes from clarity and speed on the pages that already get traffic-not from more traffic alone.

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What changed (numbers are approximate)

+24%
More visitors who completed a purchase
+11%
Slightly higher average spend per order
-28%
Fewer people leaving product pages without buying

“We see more completed orders instead of abandoned carts.”

- Founder
Wellness · Website + booking system

More booked appointments, less back-and-forth

Massage clinic: new site, online booking, local SEO

Owner-operated clinic (3 treatment rooms)

The business relied on phone bookings and scattered messages. There was no single place for services, pricing, and availability-so staff chased confirmations and no-shows were costly.

The problem

An outdated one-pager did not build trust or rank for local intent. Manual booking meant missed calls, double-handling, and no structured way to promote quieter slots. Mobile visitors could not book in a few taps.

What we did

We launched a modern, mobile-friendly website with clear service pages and therapist bios for trust. We implemented an online booking system integrated with their calendar rules, reminders, and deposit policy where appropriate. Copy and on-page structure were tuned for local SEO (suburb + service pages) so “massage near me” style searches had a proper destination.

What this means for your business

A booking system is not just convenience-it reduces admin time and makes marketing spend measurable because enquiries turn into scheduled revenue.

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What changed (numbers are approximate)

+47%
More online bookings than the same period before
+36%
More bookings coming from phones
-7 hrs
Less booking-related admin per week

“Clients book while we are in sessions and we are saving a lot of time on admin”

- Owner

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