Privacy policy

1. Introduction

We are committed to handling personal information responsibly and in line with applicable Australian privacy obligations. We may also apply GDPR‑style principles for global users where relevant.

2. Information we collect

2.1 Personal information you provide

When you contact us or request services, we may collect details such as your name, business name, email address, phone number, and the content of your message.

2.2 Product and service information

If you join a waitlist, request early access, or use our products (now or in the future), we may collect account and usage details, feature preferences, and support communications. If you submit a website URL for our modernisation tool, we may process that URL and related publicly available site content to provide the product’s functionality.

2.3 Usage data

Like most websites, we may collect technical data such as IP address, device type, browser type, pages viewed, time spent on pages, and referral sources. This may be collected via logs and analytics tools.

2.4 Cookies and similar technologies

We may use cookies, pixels, and local storage to enable site functionality, understand performance, and measure marketing effectiveness. See section 6 for more detail.

3. How we collect information

We collect information when you:

• Submit a form (for example: contact enquiries or waitlist requests)
• Email or call us
• Browse our website (via cookies, logs, and analytics)
• Use our products or request product access (where applicable)

4. How we use information

We use information to:

• Respond to enquiries and communicate with you
• Provide consulting services (websites, software, AI, automation)
• Operate, maintain, and improve our website and products
• Send service or product updates you request (for example: waitlist emails)
• Measure marketing performance and improve conversion quality
• Protect against spam, misuse, and security incidents

5. Legal basis for processing (GDPR‑style)

Where GDPR‑style concepts apply, we process personal information under one or more of the following bases:

• Consent (for example: you opt in to a waitlist)
• Contract (to deliver services you request)
• Legitimate interests (for example: site security, analytics, improving our offerings)
• Legal obligations (where required)

6. Cookies and tracking technologies

Cookies help us run the website and understand what content is useful. You can usually control cookies through your browser settings. Some features may not work properly if you disable certain cookies.

7. Third‑party services

We may use trusted third parties to operate our website and services (for example: hosting, analytics, error monitoring, email delivery, forms/CRM, and payment processing). These providers may process personal information on our behalf, subject to their own terms and privacy practices.

8. Data sharing

We do not sell personal information. We may share information when necessary to provide services, operate our site, comply with legal requirements, or protect our rights and users (for example: to prevent fraud or respond to lawful requests).

9. Data retention

We keep personal information only as long as necessary for the purposes described in this policy, including to meet legal, accounting, and security obligations. For enquiries, we typically retain communications for business record‑keeping.

10. Data security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. International data transfers

We operate from Australia (Queensland). Our service providers may be located in other countries. Where personal information is transferred internationally, we take steps to ensure appropriate protections are in place.

12. Your rights and choices

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of your personal information, and to object to or restrict certain processing. You can also opt out of marketing communications at any time by following the unsubscribe link (where provided) or contacting us.

13. Links to third‑party websites

Our website may link to third‑party sites. We are not responsible for their content or privacy practices. Please review their policies before providing information.

14. Children’s privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children.

15. Updates to this policy

We may update this policy from time to time. If we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice.

16. Contact

If you have questions about privacy or want to make a request, contact us at endgamelabsoffice@gmail.com.